On the latest episode of PwC People Pulse, PwC's Pierre-André Honnayand Mildred Figueroa from the Client Innovation Team took listeners behind the scenes of how innovation with clients are driven.

From the Experience Center, where sessions that bring partners and clients closer together are designed, to the Exponential Team, where new services are born, they showed how creativity meets strategy at PwC.

They also unpacked PwC's human-centric design thinking approach, always starting with client needs and striking the right balance betweenbusiness viability, user desirability, and tech feasibility. Add in the magic of collaborative facilitation, the results are conversations that truly spark new ideas.

To top it off, they shared exciting news about PwC's alliance with Microsoft through the GenAI Business Center, a hub for boosting AI literacy and helping organisations shape their transformation journey.